06 October 2010

is gensler responsible for this?


gap just unceremoniously launched a redesign of their logo (which no one had a problem with). the new result is banal and kind of internet trashy if you ask me. some helvetica letters and a gradient blue box... and they probably paid someone a million dollars to come up with that. read more here.

2 comments:

  1. Mmm I can't wait to continue not buying clothes there

    ReplyDelete
  2. we should at least start the rumor that gensler is responsible for this.

    ReplyDelete