when i saw this week's nymag cover, i thought to myself "ouch....poor fedex." when i was reading this article this morning, about the branding of sarah palin, i noticed a couple of notes on the images they've created.
on the cover:
The graphic reference to FedEx, a fine company we use all the time, is a visual shorthand for brand. It does not imply any connection to, or endorsement of, Sarah Palin. Just in case you were wondering.
on the title page:
Just in case you missed it on the cover:
The graphic reference to Ford, that excellent car company—as well as to the fine cheese of Kraft, delicious Pepsi beverages, Visa's very useful credit cards, and Chevron's powerful gasoline—on the following pages is a visual shorthand for brand. It does not imply any connection to, or endorsement of, Sarah Palin.
omg they talk just like us! i'll let 'em know that there are well established and recongized abbrevs they can start using, jictww.
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