Because no one is rich anymore. n'est-ce pas?

Cadillac 1% ad vs. Ford Parody ad:

#1 - America is a bunch of old white male baby boomers who wish they were astronauts 

#2 - America is a bunch of people like  Pasho Murray, a real woman who founded Detroit Dirt, a company that turns waste into compost and sells it to people who want to create urban gardens.

via : http://www.towleroad.com/2014/03/ford-skewers-cadillacs-1-percent-ad-with-locally-grown-parody-video.html