get with the nytimes

guess who woke the fuck up and realized there is a trend happening. the new york times, of course.

Normcore (noun) 1. A fashion movement, c. 2014, in which scruffy young urbanites swear off the tired street-style clichés of the last decade — skinny jeans, wallet chains, flannel shirts — in favor of a less-ironic (but still pretty ironic) embrace of bland, suburban anti-fashion attire. (See Jeans, mom. Sneakers, white.)

2. A sociocultural concept, c. 2013, having nothing to do with fashion, that concerns hipster types learning to get over themselves, sometimes even enough to enjoy mainstream pleasures like football along with the rest of the crowd.

3. An Internet meme that turned into a massive in-joke that the news media keeps falling for. (See below). (via)

are you describing yourself, new york times?