did you order your bean boots yet?

L.L. Bean’s offerings have traditionally not been synonymous with cool. The company’s signature items are intended for the unglamorous activity of camping: pragmatic sleeping bags, flannel pajamas, fleeces, and down jackets. But then something happened in 2011: The outdoorsy aesthetic that L.L. Bean had been selling for 100 years became trendy. That’s when the duck-boot shortage first began, and “Bean Boot heartbreak” spread as countless consumers found that retailers didn’t have what they wanted. Every autumn since, business reporters have provided updates on whether the duck boot is selling out. This year’s update? It still is. (via)