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16 March 2015
2ooPz HooPz
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13 March 2015
12 March 2015
this is fascinating.
the lady vols, however, object. and it's mixing up my feelings about feminism and gender-quality and brand strategy and pat summitt.
On Nov. 10, 2014 the university announced plans to transition all men’s and women’s athletic teams under the “Power T.” The decision coincided with a dual-rebrand between academics and athletics that would make the “Power T” the universal logo for the University of Tennessee, not just its athletic department. Under the new plan, which coincides with a shift from Adidas to Nike in athletic apparel, all sports programs except women’s basketball will be known as “Volunteers,” the nickname that’s defined the men’s side for decades. The change will be official on July 1.
UT first formed its women’s athletic department prior to the 1976-77 academic year, and the school had separate athletic departments until 2009. During that span the Lady Vols grew into one of the most impactful women’s brands in college sports. Lady Vols teams have won 11 national championships, including eight in women’s basketball, and 68 conference titles. The basketball team is the only program to play in all 33 NCAA tournaments since the NCAA began sanctioning women’s sports in 1981-82. An average of 11,038 fans attended Lady Vols home basketball games during the 2013-14 season, the highest average in the country.
But that success hasn’t been relegated to basketball. The Lady Vols softball team has reached six Women’s College World Series in the last 10 years. The women’s swim team has finished in the top 15 at the NCAA Championships in a school-record nine consecutive seasons. Tennessee won two women’s indoor track and field national championships (2005, 2009) within the last decade. That’s why many former student-athletes view the Lady Vols decision as a blow to a historic brand.
“Former Lady Vols always look after current Lady Vols,” Mansson said. “I got really upset because it felt like they took away my, and others’, identity.” (via)in the end, the university has decided to let only the women's basketball program retain the lady vols logo, out of respect for the program's storied success under pat summitt, which seems like the worst possible solution.
meanwhile, deadspin's trying try to find a tennessee resident to request emails between nike and the university, if anyone feels like helping...
11 March 2015
feeling bad about how wrong you were about #thedress
i got an 8 out of 100 (which is nearly perfect, 0 is perfect). no surprises there.
what did YOU get?
pritzkah!
!!!!!111111
!!!??????
...........whom?
he's some kinda tensile structures kween. and he died two days ago so he doesn't even get to enjoy it.
did he do world's fair park or what.
happy 311 day!
jicydak, 311 was like my faaaaave back in middle school. here's a playlist if you're inclined to listen to about 6 hours of ska-infused-punk-rap-rock today!
10 March 2015
180 days!
#IfYouHearRockyTopItsTooLate pic.twitter.com/wtce4Qn9KS
— Butch Jones (@UTCoachJones) March 9, 201509 March 2015
this octopus steals a go pro and takes it for a swim
stay tuned for the end when the octopus tries to steal the diver's ray gun. via.
buy it for me!!!!!!!!
all proceeds go to a very important charity. but seriously, i want all of them.
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