something to look forward to

Coming soon to Memphis area stores.... pic.twitter.com/JoxAugGjuQ

— Jason Wexler (@MainStMemphis) November 26, 2014

wiseacre brewing co. is open for business

check out a slideshow here, here, or go visit them in person here. can't wait to drink the beer.

frozen beer foam

now available at Dodger stadium to keep your beer cold. hopefully soon to be available wherever beer is sold. thx kirby

good work Bartosch brothers

Kellan (above) and Davin (below) are featured in a Memphis Flyer cover story about the craft beer boom and some new breweries opening soon in Memphis. Read the article and go drink Wiseacre beer when it comes out.

UPDATE: another article in the Memphis Business Journal

wiseacre brewing co.

Click here to read this interview with Kellan and Davin Bartosch, some friends of mine who are opening a new brewery in Memphis this year.

I really appreciated the last question in the interview, because Davin's answer touches on an ongoing dialog about craft beer that Kylie and I have been having recently.

 Are you planning to offer tours?

Absolutely. We plan on doing tons of education, because it's extremely important to us. Appreciation and education go hand in hand. This may be a stretch, but take mayonnaise for example. It's really a pretty simple thing, an emulsion of oil and acid. But, if you learn how to make it, and you understand the principles at hand, then you can enjoy an amazing fresh sandwich spread, and you realize that there's much versatility in the world of mayonnaise. Hellmans is just white vinegar and vegetable oil, but you could make it with sherry vinegar and olive oil. You could throw a garlic clove in there. You could make it with lemon juice and peanut oil. You might even go so far as to make it with bacon fat and balsamic vinegar if you wanted something rich. Then you think to yourself, "Holy $@#!, I always liked mayonnaise, but this is the best mayonnaise I have ever had. I can't believe I have been haphazardly coating buns with this stuff and never thinking about what an amazing thing this is. This mayonnaise is an absolutely divine substance." We would love for more people to think about beer like I think of mayo (although it is significantly more scientifically complicated than mayonnaise). That said, I love giving tours. The brewery is a fascinating place and the magic of turning sugar into alcohol is something that should be explained to everyone.

wiseacre brewing co.

if you live in memphis you're in luck. friends of 2pz kellan and davin bartosch are all set to open their new craft brewery on broad street this year. the memphis business journal just published a little article you should check out. so excited for the bartosch brothers!

for kylie

the poor douchebag who poored beer on german chancellor angela merkel

ive got a nazi joke on the tip of my tongue here, someone help me out. via.

joey tony = filmmaker

2Pz frienemy joey tony pepperoni shared this video he made, inspired by his friend's beer company. enjoy!

just give them growlers.

have y'all seen the ridiculous duane reade that opened on bedford avenue in williamsburg? i won't lie, it was pretty amazing to see such a huge and luxurious drugstore, especially in that neighborhood, but one couldn't help but be insulted by the growler bar that you encounter right when you walk in. anyway:

When Duane Reade opened a new store a few months ago in Brooklyn, it faced opposition from residents loyal to a local pharmacy. So it decided to include something in the store that the neighborhood did not have: a bar that specializes in beer.

The Williamsburg beer bar is part of a larger effort by Duane Reade to recognize — and capitalize — on the fierce identity and local needs of many New York City neighborhoods. (via)

however, the giant walk-in beer fridge was quite appealing.

happy christmas y'all

"BrewDog, an independent Scottish brewery, has unveiled the strongest and most expensive beer in the world -- The End of History -- available now UK. It is 55 percent alcohol and sells for $775 a bottle. The blond Belgian is infused with nettles and juniper berries and served from unique bottles made with stuffed animals dressed in eccentric outfits. Just 12 bespoke bottles have been produced, using seven dead stoats, four squirrels and one hare. "

Thx abc.com top ten photo lists

bailey the bison likes to drink beer

via

don't be an uneducated moron

read my friend kellan's article about light vs dark in the beer game.

after you finished that, read my friend ashley's article about memphis: miserable or misunderstood?

have you ever been tortured by your own mind?

i forgot to tell y'all that this got stuck in my head yesterday morning. it was like, the worst morning of my life.

daily ri-ri

i hope no one's going to the UT-LSU game in baton rouge this weekend. or you might see something like this.

hoez stoutin' hoez

well, it happened. not that i ever saw this coming. the answer to icing. ladies making each other down stout-ass beers. my my, how the tables have turned. i do NOT want to get stouted by a ho.

thx table-turner-tuttle!

bocanegra + bill + buds

us footballer carlos bocanegra shares a cold one with the former president following our thrilling victory the other day.

dont forget to cheer for us again on saturday.

via. from @lukewinn

heineken viral marketing event

will $iNg 4 beer.

the 10 dumbest awesomest ke$ha lyrics. (via)

i could've come up with 10 dumber ones. but these are a good start.

kanada ladies are kla$$i.

The International Olympic Committee will investigate the behavior of the Canadian women's hockey players who celebrated their gold medal at the Vancouver Games by drinking alcohol on the ice. (via) 

cheese and crackerz.