18 August 2009

curious marketing: kitty cats get a boost

(AP) Patrick Boehringer of Canton, Mich., couldn't be a more satisfied customer. He calls Apricot, his Certified Pre-Owned Cat, "the best animal I ever had."

Apricot came with a free "multipoint inspection" including spay/neuter surgery, vaccinations, behavioral evaluation and grooming. And you can't beat the price: As the Certified Pre-Owned Cats campaign poster says, with no money down, no financing and no payments, these cats are "better than new!"

The Michigan Humane Society's clever ad campaign is an effort to draw attention to a problem that shelters all over the country are dealing with: the large number of adult cats looking for homes.

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