it's been around in the south since 1947, and i actually thought they went out of business.
anyway, they just signed a deal with MTV's advertising leg (it's fully stocked in this season's real world house), and now it's the hot new drink of the summer! it's got more caffeine than bitch-ass mountain dew and mello yello, so run out and get you some! i wonder how it mixes with firefly....