01 March 2011
chipotle gold foil : 1MAR - 30JUN
The burritos are going to be wrapped in gold foil! There are going to be a bunch of new billboards and radio ads! And they're printing an in-house newspaper called — we're not kidding — The Gold Burrito Digest. Which is certainly an ... um ... evocative name for a marketing pamphlet at a fast-food restaurant.
chipotle is celebrating themselves, and they deserve it. via.
Labels:
advertising,
celebration,
chipotle,
eating,
solid gold,
Yum
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