The burritos are going to be wrapped in gold foil! There are going to be a bunch of new billboards and radio ads! And they're printing an in-house newspaper called — we're not kidding — The Gold Burrito Digest. Which is certainly an ... um ... evocative name for a marketing pamphlet at a fast-food restaurant.
chipotle is celebrating themselves, and they deserve it. via.
3 comments:
i just ate a burrito in gold wrapping! it was delish.
got to celebrate it! -palin, 2010
I think someone just thought up that ad campaign "[Au]some" and they couldn't decide what to do with it (since it really has no place in the burrito business). I would have been happier with some sort of gold queso.
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