16 November 2011

shewsh!


have y'all seen benetton's new UNHATE ad campaign?
There's no doubt that these are the pictures of the day. U.S. President Barack Obama kissing his Venezuelan counterpart Hugo Chavez, Mahmoud Abbas embracing Benjamin Netanyahu, and Germany's Angela Merkel locking lips with Nicolas Sarkozy. Is this bad fan fiction? A new approach to international diplomacy?
The stunning (albeit photoshopped) images are part of a new campaign by the United Colors of Benetton. Alessandro Benetton, executive deputy chairman, who presented the ads in Paris on Wednesday, said they were meant to promote the idea of "unhate," The Times Of India writes. "The images are very strong, but we have to send a strong message. We are not wanting to be disrespectful of the leaders ... we consider them "conception figures" making a statement of brotherhood with a kiss," he reportedly said. (via)

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