this story about the mailchimp ad that precedes each episode of serial (tomorrow!!) is acually not that uninteresting:
How collaborative was the process to create the ad between you and the Serial producers?
Pretty collaborative, actually. We gave them the copy for the ad, and then they made the ad itself. Dana Chivvis took the copy and went out in the streets of New York and recorded a bunch of different people reading the ad and then cut it together the way that she did.
That last part of the ad with the woman saying she actually uses MailChimp was unscripted, right?
As far as I know! [laughs] I mean, that was not in the copy. I was surprised as much as anyone else. It worked out really nicely, but we didn’t plan it that way.
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