Trends: Bright Under-P's

Men are buying pink panties to brighten up their 'spirits' during these dark economic times. No one is more on the 'pulse' of this trend than Jockey.

'When the economy’s gloomy, shoppers tend to make small, often unconscious, decisions in their consumer habits,' said Ruth Stevens, brand manager at Jockey Underwear.

'Men may feel out of control during the recession so they make small choices which may lighten their mood and one of these is evidently choosing brighter underwear.' But Easter Egg-colored undies, really?


Other colors that have seen a hike in sales are orange and a very fetching pistachio green.