independent redesign of the new crap logo.

after the gap went and ruined their logo, which everyone was perfectly happy with, blog ISO50 sponsored an independent competition to come up with a new redesign (competition runs through 10.13.2010, so you can still enter!).

this is obviously the front runner:

i can appreesh the sarcastic approach :
i think this is a successful and subtle approach at updating a classic :
this is a nice example of how to age and cheapen a brand at the same time. makes me think of fossil in the 90's :
i actually like this logo, but gap would need to be an oil company for it to work :

looks like a logo for a convention center. barf :
kylie thinks this one looks like the REI logo, and i agree. gap doesn't sell ski coats!
what is this, an iphone app? get fucked :



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