06 October 2010
is gensler responsible for this?
gap just unceremoniously launched a redesign of their logo (which no one had a problem with). the new result is banal and kind of internet trashy if you ask me. some helvetica letters and a gradient blue box... and they probably paid someone a million dollars to come up with that. read more here.
Labels:
branding,
design,
stoopid,
typography
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2 comments:
Mmm I can't wait to continue not buying clothes there
we should at least start the rumor that gensler is responsible for this.
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