18 July 2013

2Pz trendsetters trend piece : candy crush saga

or as it is called, adorably, by thomas wilhelm: CANDY CRUNCH.

candy crunch is this summer's hottest trend, and if you're not playing it, then you are a complete nobody. please read this informative piece about its development and inner workings. here are some highlights:
"Sometimes I just go into the bathroom and sit on the seat and play," a colleague confessed, describing some quality in-office downtime. "I don't tell many people that . . ."
When it comes to the sound effects, we have a fun story there—you know the "Delicious" the voice [that happens when a player is on a hot streak or wins the game]? Originally it was a funny French accent, but that wasn't appreciated, so we changed it and we did kind of a petition on the website to have different people trying it and found this rather deep voice that felt really good in the concept.
We try to make sure from the beginning with Candy Crush that you should be able to complete the game without having to pay. Of the people on the last level (currently level 385) 70% of those players haven't paid to get there.
In Hong Kong, one of every seven people in the country plays the game on the daily basis.

2 comments:

Flim said...

My mom and her older Filipina friends are all addicted. One of them almost got fired from her job bc she works in a lab and messed up some kind of data projection because of it. My cousins from the Philippines are all hooked and I get fb notifications that they are all inviting me to play. I am not OK with this trend.

kylie said...

get on board, flim. you WON'T regret it.

 
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