normcore?

i have to assume that we've collectively ridiculed comic sans to the point that the cool has flipped and it is now acceptable to use as a protest typeface.

get with the nytimes

guess who woke the fuck up and realized there is a trend happening. the new york times, of course.

Normcore (noun) 1. A fashion movement, c. 2014, in which scruffy young urbanites swear off the tired street-style clichés of the last decade — skinny jeans, wallet chains, flannel shirts — in favor of a less-ironic (but still pretty ironic) embrace of bland, suburban anti-fashion attire. (See Jeans, mom. Sneakers, white.)

2. A sociocultural concept, c. 2013, having nothing to do with fashion, that concerns hipster types learning to get over themselves, sometimes even enough to enjoy mainstream pleasures like football along with the rest of the crowd.

3. An Internet meme that turned into a massive in-joke that the news media keeps falling for. (See below). (via)

are you describing yourself, new york times?

normcore foods

this list is worth a look.

thx phil!

thomas wilhelm's wishlist

(via)

the new toni braxton album is #normcore

After years of being told she was dated, that "the old Toni Braxton way is played out", she had to be coaxed back into the studio at all, let alone to write songs: "At first, I was just venting, not making music." But eventually, a new project began to take shape. The scars from her recent divorce were still fresh; Edmonds's own marriage had ended after 13 years in 2005. Braxton, still reeling from self-doubt, felt she wasn't ready to make a solo album. For 20 years, the two had occasionally mooted the idea of a collaborative album, but there had never been a pressing reason to make it. Now, there was. The result is Love, Marriage & Divorce, a multifaceted look at the arc of a relationship (the emphasis, unsurprisingly, is on the D of the title) that's by turns wry, confused, lustful and vindictive. It sounds more 90s than any amount of current 90s revivalism, but less due to nostalgia than a "rebirth" after years of trying to chase trends for Braxton. via

trend alert : normcore

this is important.

Jeremy Lewis, the founder/editor of Garmento and a freelance stylist and fashion writer, calls normcore “one facet of a growing anti-fashion sentiment.” His personal style is (in the words of Andre Walker, a designer Lewis featured in the magazine’s last issue) “exhaustingly plain”—this winter, that’s meant a North Face fleece, khakis, and New Balances. Lewis says his “look of nothing” is about absolving oneself from fashion, “lest it mark you as a mindless sheep.” (via)