PALO ALTO, Calif. — Facebook introduced a long-anticipated service called Places on Wednesday that could help the company tap local and small-business advertisers and sharpen its competition with Google.
Facebook’s Places borrows heavily from location-based social networks like Foursquare and Gowalla, which allow users to check in at places and broadcast their location to friends. But those companies, as well as others like Yelp, said they saw Facebook’s Places as a complement to their own services and as an opportunity to gain additional distribution.
Using Places on hand-held devices like the iPhone and other smartphones, users will be able to check in, for example, at a restaurant, bar or museum, alerting their friends on Facebook of their presence. They will then be able to see, using the service, any friends that are nearby, as well as other people who have checked in at the same location and have agreed to have their location broadcast widely. (via)
oh great.
19 August 2010
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