the newest thing

For weeks Nike has been using a #makeitcount hash tag and a promise of something happening 1/19/12, and today is that day. It turns out they are rolling out a new wrist band called Nike+ Fuel that measures your activity all day long and allows you to:
a.) compare yourself to people in an online community.
b.) use a new set of data and metrics to improve your overall fitness and activity levels.
c.) have a sweet new light up bracelet.
and d.) feel terrible about yourself if you spend all GD day in an office looking at the interwebs...