VERY IMPORTANT UPDATE

even though the website says "coming soon", i just decided to try to put a pair in my cart.

and it LET me.

it let me buy them and took my money and said my order was complete and that my new vol shoes would be here in 5 days.

 ¯\_(ツ)_/¯

i want that.

Hit your stride. The @usnikefootball Week Zero Collection is coming to http://t.co/fU8boC57qw on 8.12. #weekzero2015 pic.twitter.com/w5UF6QSDoP

— Tennessee Athletics (@Vol_Sports) August 11, 2015

these go on sale at 10.00am EST. i don't think i can not buy them...

i don't like any of the new nike rollout...

Last but not least, Here are the official #SmokeyGray Unis for @Vol_Football pic.twitter.com/it8GXgRuJk

— Tennessee Athletics (@Vol_Sports) July 1, 2015

I LOVE ALL OF IT!!!!!!!!!!!111111

specially that smokey grey helmet.

watch live!

gulp.

Less than an Hour away! Tune in to http://t.co/jZ632e2yVI to see it all! #OneTennessee pic.twitter.com/WJyDtG4fOb

— Tennessee Athletics (@Vol_Sports) July 1, 2015

tears welled up in my eyes when i saw this detail. what is wrong with me?

looks like the big reveal is at noon, y'all!

new nike hotness at the university of tennessee

YAAAAASsssssuh

this is fascinating.

the university of tennessee will be making the licensing switch from adidas to nike this year. nike has proposed to unite all programs, both athletic and academic, under one brand. this includes making the power-T the official logo and doing away with the "lady vols" brand for women's teams. all in the name of "one tennessee".

the lady vols, however, object. and it's mixing up my feelings about feminism and gender-quality and brand strategy and pat summitt. 

On Nov. 10, 2014 the university announced plans to transition all men’s and women’s athletic teams under the “Power T.” The decision coincided with a dual-rebrand between academics and athletics that would make the “Power T” the universal logo for the University of Tennessee, not just its athletic department. Under the new plan, which coincides with a shift from Adidas to Nike in athletic apparel, all sports programs except women’s basketball will be known as “Volunteers,” the nickname that’s defined the men’s side for decades. The change will be official on July 1.

UT first formed its women’s athletic department prior to the 1976-77 academic year, and the school had separate athletic departments until 2009. During that span the Lady Vols grew into one of the most impactful women’s brands in college sports. Lady Vols teams have won 11 national championships, including eight in women’s basketball, and 68 conference titles. The basketball team is the only program to play in all 33 NCAA tournaments since the NCAA began sanctioning women’s sports in 1981-82. An average of 11,038 fans attended Lady Vols home basketball games during the 2013-14 season, the highest average in the country.

But that success hasn’t been relegated to basketball. The Lady Vols softball team has reached six Women’s College World Series in the last 10 years. The women’s swim team has finished in the top 15 at the NCAA Championships in a school-record nine consecutive seasons. Tennessee won two women’s indoor track and field national championships (2005, 2009) within the last decade. That’s why many former student-athletes view the Lady Vols decision as a blow to a historic brand.

“Former Lady Vols always look after current Lady Vols,” Mansson said. “I got really upset because it felt like they took away my, and others’, identity.” (via)

in the end, the university has decided to let only the women's basketball program retain the lady vols logo, out of respect for the program's storied success under pat summitt, which seems like the worst possible solution.

meanwhile, deadspin's trying try to find a tennessee resident to request emails between nike and the university, if anyone feels like helping...

the newest thing

For weeks Nike has been using a #makeitcount hash tag and a promise of something happening 1/19/12, and today is that day. It turns out they are rolling out a new wrist band called Nike+ Fuel that measures your activity all day long and allows you to:
a.) compare yourself to people in an online community.
b.) use a new set of data and metrics to improve your overall fitness and activity levels.
c.) have a sweet new light up bracelet.
and d.) feel terrible about yourself if you spend all GD day in an office looking at the interwebs...

what is nike doing?

looking butch as hell.

what is yella bear doing?

recuperating from an exhausting weekend in the boro, where he met his uncle nike for the first time. they just wore each other out.

thx rachel!